Marketing Superplatforms and Customized Coffee
Are you "Smooth and Bold" or "Smoky and Robust"? Caribou Coffee uses a marketing platform called Valtira to segment the smooth from the smoky and then delivers a custom message based on visitor preferences. Valtira is a "Marketing super platform" (my words not theirs), a set of technologies which integrates many of the traditionally stand-alone marketing tools. Things like content management, analytics and email marketing often sold as separate solutions come together into a single solution. Specifically the Valtira platform includes; content management, email, campaign tracking, personalization, blogs and forums, social networking, ecommerce and a sales portal. All this is manageable and viewable from a single dashboard.
George, Hadjiyanis, VP, Sales and Marketing for Valtira, also shared they provide integration with Salesforce.com and ExactTarget. Pricing is based on an annual subscription model and varies based on which modules are used and number of users. Pricing ranges from $1,000 to $10,000, currently they have about 100 clients including the aforementioned coffee gurus, the US Marines, United Healthcare, Zomax and a host of others. The platform is obviously most powerful when used as the foundation for a web site, but George shared they also make available specific components for use in existing sites not built on Valtira, more of a widget model.
The web site user experience bar continues to get higher and higher, fortunately it appears Valtira is a solution that makes it easier to provide both a great user experience and optimal marketing impact. Learn more at www.valtira.com
The price range information provided for a Marketing Superplatform Valtira of $1,000 to $10,000 is that an annual cost or monthly subscription?
Posted by: Jim | June 14, 2008 at 11:11 AM